{"id":1626,"date":"2023-01-14T15:57:15","date_gmt":"2023-01-14T21:57:15","guid":{"rendered":"https:\/\/nube.ninja\/enterate\/?p=1626"},"modified":"2023-09-25T14:42:50","modified_gmt":"2023-09-25T20:42:50","slug":"analitica-de-datos","status":"publish","type":"post","link":"https:\/\/nube.ninja\/enterate\/analitica-de-datos","title":{"rendered":"Anal\u00edtica de datos"},"content":{"rendered":"<p>La \u201canal\u00edtica de datos\u201d (Data Analytics) es una t\u00e9cnica que consiste en capturar, procesar y analizar los datos, con el objetivo de predecir y anticiparse a cualquier situaci\u00f3n que pueda suceder en el futuro para la toma de decisiones.<\/p>\n<p>La anal\u00edtica de datos pretende obtener conclusiones sobre la informaci\u00f3n, con el prop\u00f3sito de encontrar patrones o conocimiento \u00fatil que permita optimizar o rentabilizar cualquier proceso de un negocio o empresa.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>\u00bfPor qu\u00e9 es importante la anal\u00edtica de datos?<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Es importante porque permite a las empresas o negocios optimizar su desempe\u00f1o en varias \u00e1reas, adem\u00e1s de que puede ayudar a reducir costos al tener informaci\u00f3n m\u00e1s detallada sobre diferentes procesos de la empresa.<\/p>\n<p>De igual forma, la anal\u00edtica de datos puede servirle a una empresa para conocer a m\u00e1s detalle sobre las preferencias de sus clientes y lograr mayor satisfacci\u00f3n al ofrecerles mejores productos y servicios.<\/p>\n<p>Existen diferentes tipos o t\u00e9cnicas utilizadas en la anal\u00edtica de datos:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Anal\u00edtica descriptiva: <\/strong>Utiliza los datos para saber qu\u00e9 ha pasado o est\u00e1 pasando ahora en un negocio, ya sea en ventas, ingresos, clientes o cualquier tipo de reclamaci\u00f3n. La anal\u00edtica descriptiva es el an\u00e1lisis tradicional que permite tener respuesta a una empresa acerca del estado en el que se encuentra, para poder tomar la mejor decisi\u00f3n basada en resultados.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Anal\u00edtica predictiva: <\/strong>Este tipo de t\u00e9cnica se utiliza para poder hacer estimaciones en un futuro sobre qu\u00e9 va a pasar con un negocio. Busca extraer conocimiento de los patrones, tendencias o modelos que nos proporcionan una cierta certeza sobre situaciones potenciales futuras. La anal\u00edtica predictiva responde a las preguntas: <em>\u00bfqu\u00e9 va a pasar?<\/em> y <em>\u00bfqu\u00e9 es lo que podr\u00eda pasar?<\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Anal\u00edtica prescriptiva: <\/strong>Para realizar este tipo de anal\u00edtica, necesitaremos de las anteriores, bas\u00e1ndonos en el presente y en las predicciones de la marcha futura para saber qu\u00e9 acciones debemos de hacer ahora para mejorar el negocio. La anal\u00edtica prescriptiva responde a preguntas como \u201d\u00bfqu\u00e9 hacer para que pase?\u201d, \u201c\u00bfqu\u00e9 necesito hacer?\u201d y \u201c\u00bfc\u00f3mo podemos hacer que algo suceda?\u201d<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Ahora que ya conoces mejor sobre la definici\u00f3n de data analytics o anal\u00edtica de datos, que conoces su importancia y sus diferentes t\u00e9cnicas, recuerda que en Nube Ninja, ofrecemos aplicaciones en la nube, especializadas en empresas. Si est\u00e1s interesado en este servicio, no dudes en contactarnos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La \u201canal\u00edtica de datos\u201d (Data Analytics) es una t\u00e9cnica que consiste en capturar, procesar y analizar los datos, con el objetivo de predecir y anticiparse a cualquier situaci\u00f3n que pueda &#8230; <a title=\"Anal\u00edtica de datos\" class=\"read-more\" href=\"https:\/\/nube.ninja\/enterate\/analitica-de-datos\" aria-label=\"Leer m\u00e1s sobre Anal\u00edtica de datos\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":2,"featured_media":1639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterate","infinite-scroll-item","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Anal\u00edtica de datos - Nube Ninja<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nube.ninja\/enterate\/analitica-de-datos\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anal\u00edtica de datos - Nube Ninja\" \/>\n<meta property=\"og:description\" content=\"La \u201canal\u00edtica de datos\u201d (Data Analytics) es una t\u00e9cnica que consiste en capturar, procesar y analizar los datos, con el objetivo de predecir y anticiparse a cualquier situaci\u00f3n que pueda ... Leer m\u00e1s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nube.ninja\/enterate\/analitica-de-datos\" \/>\n<meta property=\"og:site_name\" content=\"Nube Ninja\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NubeNinja\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-14T21:57:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-25T20:42:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nube.ninja\/enterate\/wp-content\/uploads\/2023\/08\/NubeNinja-Blog-Analitica-de-datos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Soporte ANDO\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NubeNinja\" \/>\n<meta name=\"twitter:site\" content=\"@NubeNinja\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Soporte ANDO\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nube.ninja\/enterate\/analitica-de-datos#article\",\"isPartOf\":{\"@id\":\"https:\/\/nube.ninja\/enterate\/analitica-de-datos\"},\"author\":{\"name\":\"Soporte ANDO\",\"@id\":\"https:\/\/nube.ninja\/enterate\/#\/schema\/person\/4fe7638197cabb10d7e782c1e5da1035\"},\"headline\":\"Anal\u00edtica de datos\",\"datePublished\":\"2023-01-14T21:57:15+00:00\",\"dateModified\":\"2023-09-25T20:42:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nube.ninja\/enterate\/analitica-de-datos\"},\"wordCount\":423,\"publisher\":{\"@id\":\"https:\/\/nube.ninja\/enterate\/#organization\"},\"image\":{\"@id\":\"https:\/\/nube.ninja\/enterate\/analitica-de-datos#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nube.ninja\/enterate\/wp-content\/uploads\/2023\/08\/NubeNinja-Blog-Analitica-de-datos.jpg\",\"articleSection\":[\"Ent\u00e9rate\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nube.ninja\/enterate\/analitica-de-datos\",\"url\":\"https:\/\/nube.ninja\/enterate\/analitica-de-datos\",\"name\":\"Anal\u00edtica de datos - 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